Kole Price is a National Reining Horse Association (NRHA) professional with over $1 million in lifetime earnings. Originally from Illinois, Price’s introduction to horses began with showing Percherons as a child. He started training outside horses by the age of 13 and later discovered reining after watching a video of Wimpys Little Step, which set the course for his career.

In pursuit of that path, Price interned with respected NRHA professionals Brent Loseke and Mike Davis during high school and college. He then spent five years working for Gabe Hutchins before launching his own training operation in 2015. That foundation laid the groundwork for a steady climb through the professional ranks, marked by finalist appearances and major placings at events like the NRHA Futurity, the NRHA Derby, and the National Reining Breeders Classic.

At the 2018 NRHA Futurity, Price qualified all three of his entries to the Level 4 Open Finals and finished as Reserve Champion, earning more than $130,000. He went on to claim significant titles and earnings on multiple horses, with consistent results at major limited-age events.

In 2021, Price won The Run For A Million, besting NRHA Six Million Dollar Rider Shawn Flarida in a run-off and earning a $500,000 paycheck—his first major event win. That victory pushed him past the million-dollar mark in NRHA earnings and signaled his arrival as a top-tier competitor.

Despite the accolades, Price’s focus remains on continued improvement and long-term goals, including becoming the NRHA’s leading rider. His program is built on discipline, preparation, and a clear-eyed approach to developing high-level show horses.